Japanesetackle. Londonstock.
Daiwa, Shimano, YGK, Smith and Gurza, sourced in Japan and shipped from our London stock. No pre-orders, no six-week wait.
Shop by what you fish for
Just landed from Japan
Tackle we would buy ourselves. Then we did.
Elite Angler started because the gear we wanted for our own rivers and coast only existed on Japanese shelves. So we opened a line to Japan and a stockroom in London. Every reel, spoon and spool here is one we would pack for our own weekend.
Ask us what works for your water. We answer within one working day.
Questions we get asked
Stock, delivery, returns and advice, in short. The full list is on the About page.
All questionsIs the tackle really in stock in London?
Yes. Everything on the site is held in our London stock. No pre-orders against shipments from Japan: if it shows as in stock, it is here and usually goes out within 1 to 2 working days.
How much is UK delivery?
Free standard UK delivery on orders over £100. Below that, from £3.69 by Royal Mail, up to £5.99 by DPD for rods and large parcels, usually 1 to 3 working days.Delivery details
What if it is not right?
Return it within 28 days, unused and in the original packaging, for a full refund or exchange. Returns policy
Can you recommend a setup?
Tell us the species, the water and your budget: info@eliteangler.store or +44 7799 344722, Monday to Saturday 9:00 to 18:00. We fish this tackle ourselves.
Not sure what to take?
Tell us the water and the fish. We will put a kit together.